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> > December 2003 > > WOULD THE WEST ACTUALLY BE HAPPIER WITH LESS? > > The world downscaled> > What if the very idea of growth - accumulating riches, destroying the environment and worsening social inequality - is > a trap? Maybe we need to aim to create a society that is based > on quality not quantity, on cooperation and not competition. > > By SERGE LATOUCHE * > ___________________________________________________________ > > PRESIDENT George Bush told leading meteorologists last year: > "Economic growth is the key to environmental progress, > because it is growth that provides the resources for > investment in clean technologies. Growth is the solution, not > the problem" (1). That is not only a rightwing position: the > principle is shared by much of the left. Even many > anti-globalisation activists see growth as the solution for > the world, expecting it to create jobs and provide for a > fairer distribution of wealth. > > Fabrice Nicolino, an environment reporter, recently resigned > from the Parisian weekly Politis (which is close to the > anti-globalisation movement) after an internal dispute over > pension reform, an issue that has dominated French politics > (2). The debate that followed illustrates the left's malaise > (3). As a reader put it, the conflict happened because > Nicolino had "dared to go against an orthodoxy common to > almost the entire French political class, which says the only > way to happiness must be through more growth, more > productivity, more purchasing power and more consumption" > (4). > > After several decades of frenetic wastefulness storm clouds > threaten. As our climate becomes increasingly unstable, we > are fighting oil wars. Water wars will no doubt follow (5), > along with pandemics and the extinction of essential plant > and animal species through foreseeable biogenetic disasters. > In these conditions the expansive and expanding growth > society is neither sustainable nor desirable. We must > urgently consider how to create a society of contraction and > how to downscale as serenely and convivially as possible. > > The growth society is dominated and often obsessed by growth > economics. It makes growth for growth's sake the essential > aim of life, if not its only aim. This is unsustainable > because it pushes the limits of the biosphere. Calculating > the impact of our lifestyle on the environment in terms of > how much of the Earth's surface each person's consumption > uses reveals a way of life unsustainable in equal rights to > natural resources and those resources' capacity for > regeneration. The average person in the United States > consumes 9.6 hectares, in Canada 7.2 and in Europe 4.5. We > are a long way from planetary equality and even further from > a sustainable civilisation which would require consumption > levels below 1.4 hectares - even before accounting for > population change. > > TO RECONCILE the contradictory imperatives of growth and > environmentalism, experts think they have found a magic > formula, "ecoefficiency" - the centrepiece of the argument > for sustainable development and its only credible aspect. The > idea is progressively to reduce the intensity and impact of > our use of natural resources until it reaches a level > compatible with the Earth's recognised maximum capacity (7). > > There have been improvements in ecological efficiency. But > they have been accompanied by extreme growth, so that our > overall impact on the environment has actually worsened. More > products on the market cancel out the reduced impact of each > individual item - the rebound effect. And though the new > economy is relatively immaterial or anyway less material, it > does not so much replace the old economy as complete it. All > indicators show that our consumption of resources continues > to rise (8). It takes the unshakeable faith of an orthodox > free-market economist to believe that in future science will > find solutions to all our problems and that nature can > endlessly be replaced by artifice. > > The planned demise of the growth society would not > necessarily be grim. Ivan Illich once wrote that it wasn't > just to avoid the negative side-effects of an otherwise good > thing that we had to renounce our current lifestyle, as > though choosing between the pleasure of a tasty dish and its > risks. The dish itself was intrinsically disgusting and we > would be happier without it. We need to live differently to > live better (9). > > The growth society causes inequality and injustice to rise; > the well-being it does produce is often illusory; even for > the rich, society is neither convivial nor agreeable, but an > anti-society, sick with its own wealth. The high quality of > life that most people in the North believe that they enjoy is > increasingly an illusion. They may spend more on consumer > goods and services, but they forget to deduct the costs of > these things: reductions in the quality of life because of > poor air and water and a degraded environment. These increase > the costs of modern living (medicine, transport), including > that of products made scarcer (water, energy, open spaces). > > Herman Daly has devised a measure, the genuine progress > indicator, that adjusts a country's gross domestic product > according to the losses from pollution and environmental > degradation. In the US this indicator has shown stagnation > and decline since the 1970s while GDP has risen continuously > (10). "Growth" under these conditions is a myth, even in > well-to-do economies and advanced consumer societies. > Increase is more than compensated for by decrease. > > So we are heading fast and straight for the wall without an > escape route. We need to be clear about this. Downscaling our > economy is a necessity. It is not an ideal, not the only > objective of a post- development society or of that > alternative world we believe possible. Let us make a virtue > of necessity and consider the advantages of downscaling (11) > for people in the North. > > Adopting the word "downscale" will underline that we are > giving up the senseless doctrine of growth for growth's sake. > Downscaling must not be confused with negative growth, which > is an oxymoron: it means progressing backwards. What the > French call décroissance does not have an easy English > equivalent since shrinkage, decrease and reduction all have > negative connotations that décroissance, which means > de-growth, does not. This says a lot about the psychological > domination of free-market economics. > > We have seen how even a slowdown in the rate of growth > plunges our societies into disarray, causing unemployment and > destroying social, cultural and environmental programmes that > maintain at least the basics of a decent life for most > people. So what would happen if the growth rate were actually > negative? Like a work-based society without work, there would > be nothing worse than a growth society without growth. The > mainstream left will remain trapped within this thinking > unless it can radically revise its most deeply held beliefs. > > Downscaling can only be thought about in the context of a > non-growth society, which we should attempt to define. The > policy could start by reducing or removing the environmental > impact of activities that bring no satisfaction. Many areas > are crying out for downscaling: we could review the need for > so much movement of people and goods across the planet and > relocalise our economies, drastically reducing pollution and > other negative effects of long-distance transport. We could > question the need for so much invasive, often corrosive, > advertising. We could ask ourselves how many disposable > products have any real reason to be disposable, other than to > feed the mass production machine. > > Decrease does not necessarily mean a reduction in well-being. > In 1848, when Karl Marx declared that the time was ripe for > social revolution, he believed everything was in place for > the communist society to be one of abundance. The astonishing > overproduction of cotton fabric and manufactured goods was > more than enough to feed, house and clothe the population, at > least in the West. Yet there was far less material wealth > then than there is now - no cars, planes, plastic, computers, > biotechnology, pesticides, chemical fertilisers or nuclear > energy. Despite the unprecedented upheavals of the industrial > revolution, the needs of mid-19th century society were > modest, and happiness, or at least the material basis of > happiness, seemed within reach. > > To imagine and construct a downscaled society that works, we > must go beyond the economy. We must challenge its domination > of the rest of life, in theory and in practice, and above all > in our minds. An essential element will be the imposition of > a massive reduction in working hours to guarantee everyone a > satisfying job. As early as 1981 Jacques Ellul, one of the > first thinkers to propose downscaling, suggested that no one > should work more than two hours a day (12). > > Another starting point could be the treaty on consumption and > lifestyle drawn up by the NGO forum at the 1992 United > Nations Earth summit in Rio, which proposed the Six Rs > programme: re-evaluation, restructuring, redistribution, > reduction, reuse and recycling. These objectives could lead > to a virtuous circle of cooperation and sustainability. We > could add more to the list: re-education, reconversion, > redefinition, remodel ling, rethinking and relocating. > > THE problem is that values currently domin ant, including > selfishness, the work ethic and the spirit of competition, > have grown out of the system, which in turn they reinforce. > Personal ethical choices to live more simply can affect > trends and weaken the system's psychological bases, but a > concerted radical challenge is needed to effect anything more > than limited change. > > Will this be dismissed as a grandiose utopian idea? Is any > transition possible without violent revolution: or rather, > can the psychological revolution we need be achieved without > violent disruptions? Drastically reducing environmental > damage does mean losing the monetary value in material goods. > But it does not necessarily mean ceasing to create value > through non-material products. In part, these could keep > their market forms. Though the market and profit can still be > incentives, the system must no longer revolve around them. > Progressive measures, stages along the way, can be envisaged, > though it is impossible to say whether those who would lose > from such measures would accept them passively, or even > whether the system's present victims - drugged by it, > mentally and physically - would accept its removal. Perhaps > this summer's heatwave in Europe will go further than any > arguments to convince people that small is beautiful. > ________________________________________________________ > > * Serge Latouche is emeritus professor at the Université > Paris-Sud and author of The Westernisation of the World > (Polity Press, Cambridge, UK, 1996) and 'In the Wake of an > Affluent Society - an Exploration of Post-Development' (Zed > Books, London, 1993) > > (1) February 2002, Silver Spring, Maryland. > > (2) Le Monde, 16 February 2002. > > (3) Politis, 8 May 2003. Nicolino described social movements > as a festival of corporatist whingeing and made derisory > comments about people who wanted to retire at 50. > > (4) Politis, 12 June 2003. > > (5) Vandana Shiva, Water Wars, Southend Press, Cambridge, > Massachusetts, 2002. > > (6) Gianfranco Bologna, ed, Italia Capace di Futuro, WWf-EMI, > Bologna, 2001. > > (7) "The Business Case for Sustainable Development", World > Business Council for Sustainable Development: Earth Summit in > Johannesburg, August-September 2002. > > (8) Mauro Bonaiuti, ed, Nicholas Georgescu-Roegen: > Bioeconomia, Bollati Boringhieri, Turin, 2003. > > (9) Le Monde, 27 December 2002. > > (10) C Cobb, T Halstead, J Rowe, "The Genuine Progress > Indicator: Summary of Data and Methodology, Redefining > Progress", and "If the GDP is Up, Why is America Down?" in > Atlantic Monthly, no 276, San Francisco, October 1995. > > (11) This aim does not really apply to the Southern > countries: though they are affected by the growth ideology, > they are not, for the most part, growth societies. > > (12) See "Changer de Revolution", cited by Jean-Luc Porquet > in Ellul, l'homme qui avait (presque) tout prevu, Le > Cherche-Midi, 2003. See also Jacques Ellul on Religion, > Technology, and Politics: Conversations with Patrick > Troude-Chastenet, Scholars Press, Atlanta, 1998. > > > > Translated by Gulliver Cragg >


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